Welcome to the BMABA SEO Toolkit — your all-in-one platform for understanding and improving your website's search engine performance.

Whether you're checking your club's website is set up correctly, helping a student with their instructor profile, or just curious about how your site stacks up against competitors, this toolkit makes SEO simple.

The toolkit has five main sections, accessible via the tabs at the top:

Audit — Run a full SEO health check on any website

Compare — Put two websites side-by-side to see which performs better (Silver and Gold members)

History — Track your past audits and see how your scores improve over time

Tools — Quick utilities for specific tasks like checking DNS records or SSL certificates

Gold — See what's included with Gold membership and upgrade if you'd like access to everything

Your membership level determines which features you can access:

Bronze gets you the essentials — 10 core SEO tests and 4 basic tools. This covers all the fundamentals like checking your title tags, meta descriptions, HTTPS security, and response times.

Silver unlocks 6 additional tests plus the website comparison feature. You'll also get access to Whois lookup and redirect checking tools.

Gold gives you everything — all 22 tests, all 8 tools, and the full comparison suite. Gold-exclusive tests include content analysis, security headers, and detailed link checking.

Your current tier is shown on the Audit tab, just below the search box.

This is the heart of the toolkit. Here's how to use it:

Once complete, you'll see a score from 0 to 100. The colour tells you how things look at a glance — green is great, amber needs some attention, and red means there are issues worth fixing.

Below your score, you'll find four quick stats: how fast the server responded, the page size, how many tests passed, and how many found issues.

The results are organised into categories you can expand or collapse by clicking the headers.

Basic Document Setup checks the technical foundations — things like whether the page declares its language, has proper character encoding, and includes a favicon.

On-Page SEO looks at the content that directly affects search rankings — your title tag, meta description, heading structure, and social sharing tags.

Technical & Performance examines server-side factors like response time, page size, HTTPS security, and compression.

Content Quality (Gold) analyses your actual content — word count, image accessibility, and whether you're using any outdated HTML.

Links (Gold) reviews your internal linking structure.

Each test shows whether it passed or failed, what value was found, and — if something needs fixing — a recommendation for how to address it.

Tests that are locked for your membership tier show a padlock icon. Upgrading unlocks these additional insights.

Just below your score, you'll see a preview of how your page appears in Google search results. This is really useful for checking that your title and description look right and aren't getting cut off.

If your title shows "No title" or your description is missing, that's a clear sign something needs attention.

Silver and Gold members can compare two websites head-to-head. This is brilliant for:

Just enter both URLs, click Compare, and you'll see both scores side by side with a clear winner declared.

Every audit you run gets saved automatically (as long as you're logged in). The History tab shows:

Your Websites — A sidebar listing every domain you've audited, with the number of audits and best score achieved

Audit History — A chronological list of all your audits with scores, dates, and pass/fail counts

Score Trend — When you've audited the same site multiple times, a chart shows how your score has changed over time

This makes it easy to track improvements and prove that the changes you're making are working.

The Tools tab gives you quick access to standalone utilities. Each one focuses on a specific job:

DNS Lookup (Bronze) — See all the DNS records for a domain. Useful for checking mail server configuration or verifying nameservers are correct.

SSL Lookup (Bronze) — Check SSL certificate details including who issued it, when it expires, and how many days you have left before renewal.

HTTP Headers (Bronze) — View the response headers a server sends back. Handy for checking caching settings or security headers.

Meta Tags (Bronze) — Extract all the meta tags from a page in one view. Great for quickly auditing social sharing tags.

Whois Lookup (Silver) — Find out when a domain was registered, when it expires, and who the registrar is.

Redirect Checker (Silver) — Trace redirect chains to see every hop from the original URL to the final destination. Essential for debugging redirect issues.

Hosting Checker (Gold) — Identify which hosting provider a website uses. Useful for competitive research or troubleshooting.

OpenGraph Checker (Gold) — Deep-dive into social sharing tags with a dedicated score and list of any missing elements.

To use any tool, click its card, enter a domain or URL, and click Run.

Gold members get the complete experience:

If you're serious about SEO or want to offer website reviews as part of your services, Gold gives you everything you need.

Visit the Gold tab to see exactly what's included and upgrade options.

Start with your homepage — Run your first audit on your main website to get a baseline score.

Focus on the basics first — Don't worry about Gold-tier tests until you've sorted the Bronze ones. Getting your title, description, and HTTPS right makes the biggest difference.

Audit regularly — Run a check monthly or after making changes. The history feature makes it easy to see progress.

Use the preview — The Google search preview is one of the most practical features. If something looks wrong there, fix it.

Compare strategically — Don't just compare against anyone. Pick competitors who rank well for the searches you want to appear in.

If something's not working as expected or you have questions about your results, get in touch with the BMABA support team. We're happy to help you make sense of your SEO and get your website performing at its best.