Broadcast by BMABA

What is Broadcast?

Broadcast is BMABA's built-in email and website notification system, available to all Lead Instructors and Management Account holders on Bronze, Silver or Gold membership. It lets you send professional, branded emails directly to your students, parents and guardians, and display pop-up alerts and banners on your club website, all from inside your MyBMABA portal and powered entirely by your Club CRM.

You don't need a separate email marketing tool, a Mailchimp account, or any third-party service. Everything is managed here.

When you first open Broadcast, you'll be asked to read and accept a short reminder about responsible use. This only appears once. The key point is to always test before sending to your full membership. Add yourself as a dummy student in your Club CRM using a real email address you can check, and send test emails to yourself so you understand exactly how your members will experience them.

After accepting, you'll land on the Broadcast home screen with three options: Emails, Notifications, and Customise.

Before sending anything, go to Customise or the Settings tab inside Broadcast and fill in your club details. We'd recommend doing this first before you send anything.

You can set your club name, which appears in emails if you don't have a logo uploaded. You can upload a logo (JPG, PNG, WebP or SVG, max 2MB). You can choose a header colour, an accent colour, and an email font from six options. You should also set a reply-to address so that replies from members land in your inbox rather than disappearing, a footer text (typically your club name, phone number or contact email), and a sender name and title which appear in the Personal email template signature.

These settings apply to every email you send. Get them right once and you won't need to touch them again.

Choosing your audience

Every broadcast starts by selecting who receives it. You can send to all active students, all students including inactive records, parents and guardians only, a specific class, a specific belt group, a custom group you've built yourself, or a single named person searched by name.

Once you've selected an audience, the system shows you exactly how many people will receive the email and flags any issues, such as students with no valid email address, or under-18s being routed to their parent or guardian.

Under-18 routing

Any student under 18 is automatically re-routed to their registered parent or guardian rather than the student directly. You don't need to think about this as it happens automatically. If no parent or guardian email is on record, that student is flagged and excluded from the send.

From the composer you can start from a pre-designed template, start with a blank canvas using your standard branding, or load a saved campaign draft.

There are four email templates to choose from.

Standard gives you a full colour header with your logo, body content, and a branded footer. It works well for general updates and newsletters.

Notice is a clean white card with a bell icon and your subject line as the headline. It's good for urgent or important announcements.

Update / Story is an editorial-style layout with a large full-colour header and your subject as the hero headline. It works well for monthly roundups and longer reads.

Personal has no colour header. It's just your message followed by a clean signature block showing your logo, your name, and your title. It looks like a direct email from you personally, which makes it best for sensitive communications or anything that should feel individual rather than club-wide.

The composer shows a live preview of your actual email as you write it, using your real club branding.

You can add a call-to-action button using the toolbar in the editor. It will prompt you for a link and a button label.

When you're ready, click Send Broadcast. You'll see a five-second countdown confirm screen showing the recipient count and subject line. This is your last chance to cancel before the send goes out. If your club branding hasn't been configured, the system will warn you before proceeding and give you the option to go and set it up first.

Scheduling

Instead of sending immediately, you can schedule a broadcast for a future date and time. Click the Schedule button in the compose view, pick your date and time using 24-hour format (for example, 14:30 for 2:30pm), and confirm. The system checks every five minutes and fires the send automatically at the scheduled time.

Scheduled sends appear in your History tab. You can cancel a pending scheduled send at any time before it fires.

Campaigns (saved drafts)

If you send the same or similar emails regularly, such as a monthly newsletter or a term-start update, you can save your email as a Campaign. This stores the subject line, body and template so you can load it straight into the composer next time. Manage your saved campaigns from the Campaigns tab.

Custom Groups

You can create named groups of specific students, for example a competition squad or a beginners cohort. Create a group from the Groups tab, give it a name, and add members by searching your CRM. Groups then appear as an audience option when composing a broadcast.

The History tab shows every broadcast you've sent, including the subject, audience, recipient count, date and delivery status.

Click View on any send to see the full detail including the rendered email, the full recipient list, and delivery analytics showing how many emails were delivered, opened and clicked. Analytics typically update within a few minutes of sending.

From the history you can also duplicate a past send to load it back into the composer and edit it, or re-send to unopened, which fires a follow-up only to recipients who received the original but never opened it.

Unsubscribes and opt-outs

Every email sent through Broadcast contains a mandatory unsubscribe link. If a member clicks it, they are removed from future broadcasts from your club. This is a legal requirement under UK PECR and cannot be turned off.

The Opt-outs tab shows all members who have unsubscribed. You can re-subscribe someone here, but only if you hold clear written consent from them. The system requires you to describe how that consent was obtained and logs it permanently. This is your legal responsibility.

Broadcast also lets you display alerts, banners and pop-ups on your club website without any developer involvement.

Setting it up

Go to the Notifications tab and add your club website. You'll be given a short code snippet of two lines of HTML. Paste this into your website once, and from that point you can control what appears on your site entirely from within Broadcast.

For Flo by BMABA sites, go to Settings and then Tracking Code inside your site editor and paste the snippet there.

For WordPress sites, go to Appearance, then Theme File Editor, then header.php, and paste just before the closing head tag. Alternatively you can use a plugin called Insert Headers and Footers.

For other website builders, look for a Custom Code, Header Scripts, or Tracking Code section in your site settings.

Once the snippet is in place, visit your website and then click Check if it's working in the portal. It will confirm the connection automatically.

Once your website is connected, click New Notification. You can create a corner pop-up which is an Intercom-style slide-in at the bottom right of your site, a banner which is a fixed bar across the top or bottom of every page, or a modal which is a centred overlay that appears over your page content.

For each notification you can write a title and message, add a call-to-action button with a label and URL, choose colours (which default to your club branding), set a delay before the notification appears, toggle a close button, and set how persistent the notification is. Persistence options are once per browser session, once ever per device, on every page visit, or until a specific date and time you choose.

The builder shows a live preview of how your notification will look on a real website as you design it.

Only one notification can be active at a time across all your linked websites. You can switch between saved notifications instantly without touching the snippet on your site.

Who can use Broadcast?

Broadcast is available to Lead Instructors and Management Account holders on Bronze, Silver or Gold membership. Management Accounts can also access it provided they are linked to a club portal in the CRM.

The number of people you can send to is naturally governed by your membership tier. Bronze clubs have a maximum student allowance of 50, Silver 250, and Gold up to 9,999. Not all students will have valid email addresses, and under-18s are routed to parents, so your actual send volume will typically be lower than your total student count.

A few tips